The brand launched in 2007 has been delighting taste buds across all age groups. The brand is pushing boundaries and venturing into newer segments like Chewing gum with FUNDA-GUMSHUMS Mint and a first of its kind, chewable pulp candy range – NATURALZ; suited to the Indian taste palate- with flavours like Naturalz Imli , Tangy orange , Kachcha Aam and Strawberry that brings alive childhood memories for many.